Friday, March 7, 2014

Feature Focus Friday: AERF B.A.S.S. Pro Jeff Holland

Jeff Holland
Aquatic plant science and recreational fishing go hand in hand.  After all, understanding the dynamic and complex nature of various aquatic ecosystems can provide anglers with an "edge" over their competition.  Nobody knows this better than professional bass angler and limnologist Jeff Holland.  This week, on our feature focus Friday, we will be taking a look at the AERF sponsored pro, his background, and the resources he provides to fisherman and the general public in regards to aquatic ecosystems.

Holland at the Bassmaster Southern Open on Lake Tohopekaliga
Photo Credit:  James Overstreet
Jeff Holland is from Winter Springs, Florida approximately 100 miles from the world renown largemouth bass fishery of Lake Okeechobee.  He has competed in several B.A.S.S. tournaments, finishing in the top 50 in more than half and making one top twenty appearance.  While Holland sports an impressive tournament record, his real claim to fame is his knowledge of the water resources on which he competes.  Holland helps anglers discover the "why" in understanding habitat dynamics and improving techniques based on aquatic science.  A tournament angler must have a number of tools in his or her bag for a variety of different fishing situations. Basic limnological characteristics of the water bodies on which anglers compete often determine how such competitions are won.

The AERF pro published a number of different resources including a blog of his tournament adventures, a website of tips and resources, as well as a facebook page to share those resources with the masses.  For you Florida anglers, he also helps publish depth and vegetation maps of some of your favorite Florida fishing spots.  Talk about giving away the recipe for your secret sauce!  If he's not out on the water, you can also find Holland volunteering for Kids in Support of Soldiers, a non-profit organization created with the desire to take care of the men and women of the armed forces.
Targeting aquatic vegetation is a favorite tactic for bass fisherman during certain times of the year.
Photo Credit:  Jeff Holland
Holland is currently competing in the 2014 Bassmaster Southern Open #2 on Smith Lake in Jasper, AL.  If you are a fisherman or just someone interested in aquatic plant science, have a look at the wealth of information provided at the above links.  For more resources and information on the Aquatic Ecosystem Restoration Foundation, visit  If you would like to nominate someone for our AERF spotlight, or make us aware of outstanding work for our feature focus Friday, send an email to  Stay tuned next week for more of the latest in aquatic plant management, science, and innovation.
Photo Credit:  Jeff Holland


  1. Awesome article! Holland is the real deal and the perfect conduit between environmentalists/surface water managers and professional fishermen and the fishing community at large.